I can’t afford to sell business cards for 5 or 10 euros, my customers come to me for my personalized service !! The online market is significantly broader than ‘€5 business cards’. Increasingly print is bought online by SMEs, start-ups, charities and clubs. This presents a real opportunity for you to serve the business-to-business market with a bespoke online service that is specifically tailored to their needs. Print buyers want to order when it suits them, not when your office is open. They want to get an instant quote, upload their files, and order immediately. You can easily provide these services via a private store-front dedicated to their business – building customer loyalty and increasing revenue along the way. SoftwareDefinedPrint can help you implement a feature-rich solution that is designed to reduce costs, increase automation, and widen the number of potential customers you can target. Furthermore, with a Web to Print solution from SoftwareDefinedPrint you can change the sales conversation from being uniquely cost-centric to more of a partnership approach, which can lead greater profitability for your business.
As you can imagine, as a web2print service provider, we talk to printers everyday –one of the most important question we ask is, what are your key differentiators? Guess what ..95 % of all printers we have talked to give the same answer ! “Quality products and personal service are my key differentiators”. I am sure we would all agree that quality products and personal service should be treated as consumer rights, and certainly not as the printers key differentiators ! 5 years ago, Web2print was probably a key differentiator in a printers sales pitch, however not any longer, Web2print primary focus is to save time by enabling Self-Service Ordering. Manual order entry (i.e., phone, fax, e-mail, FTP) all take time and effort by both YOU and YOUR CUSTOMER. Time is the ultimate limited resource, for you and your customers. Spend too much of your customer’s time, and they will find a competitor who has the customer’s time as the highest priority
you justify, “My customers are happy with the high touch service we give them,” And you rationalize, “by transferring our offline customers to online we risk commoditizing the product and encourage them to shop on price alone,” The cumbersome traditional order process is print’s biggest enemy today. To stay relevant, print companies have to go where the customers are, online. you have to do it in a way that is clear, fast and convenient for your customers. Moving your offline customers online is a no brainier. If you don’t, your competitors will. Imagine how easy that sale will be, a competitor can come in and give this pitch: You can order from us 247 /365 days a year, if you get distracted in the middle you can even save your order, log off, and finish later. If you can’t provide all the details via self-service ordering, that is OK as we’ll contact you and complete it for you , We will also enable you to see into our production workflow so you can check the status of your job 24/7. Additionally, we will send you automatic notifications as soon as the job is ready for pick up or has been shipped .You will never have to call us to ask for a duplicate invoice because you’ll have access to all your transaction history online. Notice that not much of this pitch was about print — it was all about CONVENIENCE and TRANSPARENCY. SoftwareDefinedPrint can help you grow your business and more importantly help you retain your existing business by transitioning your offline customer to online. SoftwareDefinedPrint helps reduce costs and increase efficiency, while enabling print service providers to improve relationships with existing customers and to attract new ones. Our product is easy to use and we provide all the technical training and support needed to ensure a smooth implementation.